Our Story

While embarking on our parenting journey, we recognized a market gap for stylish, long-lasting, high-quality yet sustainable babywear and we set out to fill it. Our founder Priyanka Bhandari created the brand SHEER HUGS that resonated with her values and vision—one that had a greater purpose beyond the status quo.

She wanted to merge her profession, passion, and mission to contribute to a sustainable lifestyle. This is where she discovered her IKIGAI—her reason for living that gave her life a sense of fulfillment and significance.

“Our life experiences shape the way we act in the future.”

As a mother to a beautiful daughter and being a marketing professional, Priyanka strongly believes in building a future rooted in comfort, care, and responsibility.

SHEER HUGS, as the name implies, uses purely organic cotton, breathable cotton, muslin, linen, hemp, modal, and other natural fabrics that are gentle on young children’s skin, protecting them from irritation and skin allergies.

Sheer Hugs Baby & Children’s Wear offers an ever-expanding range of products for boys and girls committed to purity and sustainability, in addition to comfort and style, employing eco-friendly resources and responsible manufacturing techniques.

To top it all, we introduced vibrantly colored, soft, synthetic-free, 100% organic clothing for premature babies—making it easier for new mothers to find stylish and safe options. With baby essentials, premature collections, and mom’s wear, Sheer Hugs is a one-stop shopping destination.

Join us in our journey to make parenting simpler with high-quality babywear that is fashionable, affordable, and free from harmful chemicals.

When your bundle of joy cuddles and snuggles you with the softest touch of love, the sustainably produced ultra-soft cotton fibers and beautifully crafted designs of SHEER HUGS will undoubtedly brighten your day.